牛津大学赛德商学院佐古真理表示:"各方最擅长在自己的规则体系中取胜。当两个参与者遵循不同规则竞争时,我认为能吸引更广泛受众——使用者、采纳者等——的一方更可能胜出。"
Osnos waited until dessert to deliver the bad news…..First printings of ten thousand copies were killing us. It was our obligation to find books that could command first printings of forty, fifty, even sixty thousand copies. Only then could profits be had that were large enough to feed the behemoth — or more precisely, the more refined and compelling tastes — that modern mainstream publishing demanded.
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